Patient
A Insurgents are tough and tenacious wait momentum just before the attack and is the main characteristic for success, namely patient. Proper market momentum does not always show up every day, so from that required patience in regard market conditions and competitors.
Imaginative
Reliable marketing strategy is not always "a start" in the battle, but sometimes the simple strategy would be able to reap more markets just because the simple character but effective, this is called innovative. Marketing guerrillas demanded always fight through innovation in every aspect related to material promotions, content, product variation and others.
Aggressive
Insurgents have already definitely an aggressive character that makes him survive in the Battle. Aggressiveness always supported with complete data and valid on battlefields and opponents. Aggressive aims to gain advantage in a short time great.
Sensitive
This is an important matter that should include an guerrillas actors, which when it falls in the battlefield he was able to feel weakness and strength versus so it can determine the right strategy at the right time. Customer facing especially not just grant their wish, but were able to show their needs.
Creative
Head to head battle with big competitors through war price scheme, discounts war not an easy matter. You as A Insurgents are required to have creativity in products and services that you offer. How you can win the competition with only an old and obsolete products. Think creative or out of the box.
(Read also: The Origin and the Basic Principles of Guerrilla Marketing).
In the products and services marketing, you should always hold on to some critical factors for a successful guerrilla marketing, namely:
Responsibility and Fully Engaged
Take your time in the guerrilla project so that products and services offered by your marketing forces have more than the actual value. You have to move and responsible for the team to achieve the ultimate goal.
Focus On Smaller Groups
If you are targeting the middle of the bell curve, it can be difficult to create a meaningful relationship with a potential customer. It’s easier to create and sustain relationships will smaller, passionate groups. Focusing on small groups gives you the opportunity to make a bigger impression and develop brand advocates.
Consistent and Consequent not Easily Changed
Guerrilla Marketing is a mature concept and fundamentals clearly before, making it less likely you perform big changes in practice, a few modifications (minor change) may occur after several days of guerrilla marketing project runs.
Focus On The Audience
Guerrilla marketing tactics fail when brands put their own interests above their audience’s. Above all else, make sure you know your audience – where they hang out (online and offline), how they communicate, what’s important to them, who they look up to. Within this context, your guerilla marketing tactics will have a much better chance of success.
Build Customer Trust
The goal of every marketing activity is customer satisfaction as reflected in the products and services you offer. Not only regular program demanded satisfaction but every program launched must maintain customer confidence. Repeat customer has become one of the determinants of growth companies and organizations in the long run.
Follow all Marketing Activities
Promotional activities moment will not succeed if there is no follow-up, in the sense that here could be of Sales Service, Customer Follow-Up, On Time Delivery, and advanced marketing activities.
Build on Persistence Admiration
Generate pride and amaze for the team involved in this guerrilla marketing project, so that they feel the aura of victory through your support and attention. Guerrilla war is a difficult and exhausting war, as well as on the basis guerrilla marketing project, you are expected to always present their fighting spirit wherever, whenever and whoever.
Ensure You Have A Call-To-Action
Guerrilla marketing campaigns can be extremely beneficial with a call-to-action. Handing out information with your company information on it is not effective. If you want results, make sure you have a call-to-action, such as a giveaway, a coupon or a link for them to fill out contact information for follow-up. This way, you can track your ROI on the campaign and ensure its successful.
All activities Based Calculation
Activities without calculation is silly and pointless, so you should be careful and intelligent counting every relevant parameter of guerrilla marketing project. All factors such as promotion budget, promotional material, personal involves, related third parties, rules and procedures applicable, target, and other highly reckoned with detail.
Guerrilla war makes a country can survive under the giant and complete weapons. A successful guerrilla marketing will make you last longer in the market competition. Do things simple but effective, efficient and Innovative.