The Father of Guerrilla Marketing - Jay Conrad Levinson passed away on Thursday, October 10, 2013 at the age of 80. Jay personally considered personal friends, a lot of smiles, happy to teach people, and he never hide anything. My personality was also arrested when he came to my country, he almost never let go of a smile on his face.
For those who do not know this man, he is the "father" of guerrilla marketing. Seth Godin, An expert in marketing, in a blog post writing short articles that essentially say thank you for the donation Jay in modern marketing.
Jay is an expert marketing just concentrate on one topic, namely guerrilla marketing. In the 1980s and 1990s, the concept is gaining currency in the marketing world. This concept is actually just a selection of various war strategy applied in the world of marketing, such as offensive strategy, defensive, flanking, and Guerrilla. Jay chose this strategy of guerrilla marketing as a modern marketing ploy to defeat conventional methods that had been used.
(Read also: The Origin and the Basic Principles of Guerrilla Marketing)
When viewed from the meaning, guerrilla marketing (people often misinterpret the gorillas) are inexpensive marketing strategy with unconventional ways. Why is it called a guerrilla, because of the attacks carried out by means of guerrilla indeed: not visible on the surface, suddenly attacked and then disappeared.
Advertise on television, print or other mass media is a way to advertise to appear on the surface. Shows the brand or product excellence in public and certainly will be easily seen by competitors.
For those who do not know this man, he is the "father" of guerrilla marketing. Seth Godin, An expert in marketing, in a blog post writing short articles that essentially say thank you for the donation Jay in modern marketing.
Jay is an expert marketing just concentrate on one topic, namely guerrilla marketing. In the 1980s and 1990s, the concept is gaining currency in the marketing world. This concept is actually just a selection of various war strategy applied in the world of marketing, such as offensive strategy, defensive, flanking, and Guerrilla. Jay chose this strategy of guerrilla marketing as a modern marketing ploy to defeat conventional methods that had been used.
(Read also: The Origin and the Basic Principles of Guerrilla Marketing)
When viewed from the meaning, guerrilla marketing (people often misinterpret the gorillas) are inexpensive marketing strategy with unconventional ways. Why is it called a guerrilla, because of the attacks carried out by means of guerrilla indeed: not visible on the surface, suddenly attacked and then disappeared.
Advertise on television, print or other mass media is a way to advertise to appear on the surface. Shows the brand or product excellence in public and certainly will be easily seen by competitors.
Guerrilla strategy is suitable for brand belonging does not have a big budget to advertise. Including small and medium enterprises player who would have trembled course if face to face with a giant brands.
How guerrilla is more suitable because it is cheaper and directly to individuals. Examples such as distributing flyers, distribute business cards, advertising on a film, advertise in the yellow pages, to be a conference speaker.
In the era of the Internet today how that could be done for example through email and social media. You can find 200 weapons in guerrilla-style on the site Jay gmarketing.com. According to Levinson's website, guerrilla marketing is needed because It Gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
How guerrilla is more suitable because it is cheaper and directly to individuals. Examples such as distributing flyers, distribute business cards, advertising on a film, advertise in the yellow pages, to be a conference speaker.
In the era of the Internet today how that could be done for example through email and social media. You can find 200 weapons in guerrilla-style on the site Jay gmarketing.com. According to Levinson's website, guerrilla marketing is needed because It Gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Jay defines guerrilla marketing as a way to achieve the target of conventional with the unconventional methods. With this understanding, what is made eccentric and inexpensive it is referred to as guerrilla marketing.
After launching the book Guerrilla Marketing, Jay articles are more focused on the ways and tips to run. Indeed, there is not a complicated concept of marketing for Jay's idea. There was only the best practices and experiences that enrich people marketing ideas.
Guerrilla marketing is not a concept that should be debated in the academic journal of the doctors and professors. They are oriented to the concept will assume that guerrilla marketing is an old concept that does not fit today. This thought also occurred to me when I do not really understand it.
However, I finally realized that it is not 100% right to debate the concept of guerrilla marketing itself. Guerrilla marketing is something practical, so that should be debated is about ideas, creativity, and craziness of what needs to be done.
(Read also: Characters and Tips for a Successful Guerrilla Marketing)
Jay seems quite keen to see this weakness until he later updated the book with additional small headline: "cutting-edge strategies for the 21st century".
Jay finally not only a success with his book that sold over 20 million copies and was translated into 62 languages. Jay also successfully instill attitude to people about innovation marketing promotion and how to fight a conventional way of promotion are spending money.
Future generations might forget Jay and his book Guerrilla Marketing. However, without knowing the actual idea of this Jay will always be alive and inherited by the marketer to subsequent generations.
Thank you, Jay Levinson as the father of guerrilla marketing, for sharing your knowledge with clues and generations of marketers and small business owners around the world.
Thank you, Jay Levinson as the father of guerrilla marketing, for sharing your knowledge with clues and generations of marketers and small business owners around the world.